Different kind of pressure with films releasing on digital platforms, says Bhumi Pednekar

Punjab Junction Weekly Newspaper / 19 December 2022

Mumbai,

Actor Bhumi Pednekar says there is pressure before the release of every film regardless of the platform it arrives on.

While the fate of a theatrical release hinges on its box office collection, a movie launching directly on a streamer has to compete for views with global content available on the viewer’s fingertips.

“On a digital platform, there is so much choice, so it has to be an incredible film to hold on to a certain audience. There is a lot of pressure. Also, people are very brutal with their opinion,” Pednekar told .